Good ads, good collateral, and a good plan.
Like Hannibal Smith of The A-Team used to say: "I LOVE it when a plan comes together!"
We don't just build ads. We build ideas into thoughts and images that whet the appetite, that drive and motivate buyers. Creating interest and intrigue in your business – and your product or service.
We work with a wide variety of skilled professionals in graphics, design, digital and more. Across the country, and around the world. Five Rolodexes full (remember those things?). Each a very skilled pro,
gifted at what they do, a genius in their own right. Whether their gig is in corporate communications,
or grinding out their craft during the day at some of the country's top marketing agencies.
In our project management role, The Willman Group can review the unique skills you need for your project. Whether we scale up the resources needed for your job or not, our project-based costing allows any small business to afford great outsourced work, while our top-tier resources are always
at-hand should a complex task dictate more horsepower.
Why buy-in to high hourly rates for all sorts of expensive production work, if your job doesn't need it?
I personally gave the memorable identity of 'QuikStik' to a fast-cycle elevating boom design and created 'Point N' Go' for a single joystick drive propulsion system. The artists created a lasting
visual impression with great logos and together, we created a strong brand identity. Now it's part
of it's own industry language, and end-users on every continent ask for it by name!
'How DID You DO That?'
The best ads fool the eye – and this clever visual was no exemption!
First, we bought our case of champagne bottles. We broke three to get the perfect combination of large pieces.
Then we created a custom label and added the red streamers on the neck, followed by adhering wire pipe-cleaners with glue to hold the larger sections of glass to the machine itself. Next, we brought into frame the professional hand-model, for the perfect look of a lovely feminine hand grasping the neck of the bottle.
We took a baseline shot of this creation in a darkened room on a sound-stage so later we could drop in the blue
background at left and top. Then using our capable assistant, we had him hold some lit sparklers from behind,
while he pushed the 'jumping sparks' towards camera into a space between the large suspended pieces and the larger neck of the bottle. Then we took our second and final shot.
Experience is knowing how to cost-effectively transform a unique idea into reality – and using creativity, the right people, and the proper technical know-how to make it happen!
I've been creating employee newsletters long before desktop publishing. (Yikes, how I hate saying that!). I can easily work
within your budget for single color or multi-color newsletters, whether stand-alone or self-mailing.
I'm good with a camera too. At least the AP (Associated Press) thought so, when they awarded me Photo of the Year honors
many years ago. Together we can shoot your photos, or work
with a professional and a cost that matches your budget.
Trifolds, bifolds, booklets, sale sheets and more. It's another project that we've handled before. And since we have relationships with many printers in the region, we can get you some great pricing when it's time to publish your job!
Chambersburg, PA 17202 USA