Don't Forget the Video!
Lots and lots of video: whether for booths, stand-alone kiosks, email or digital marketing, or for your sales staff or product support.
From research and scriptwriting to final edit, we've won awards for for this kind of stuff. Our passion to make great video has taken us around the world!
Event and Trade Show Strategy: Be Cost-Effective and Smart!
Do you have a well-defined, pre-show strategy in place to handle the trade media, your visitors, sales staff and post-show lead followup?
Your exhibit plan and budget is really an investment, not an expense.
We've planned and managed events, exhibits, conferences and major product launches throughout the U.S. – at high-profile venues in Anaheim, Scottsdale, Las Vegas, Chicago, Orlando and more. Directing the multi-day freight, logistics and custom Installation & Dismantle (I&D) of exhibits up to 65,000 sq. ft (6,039 m2).
Also in places as diverse as Mexico, Germany, Hungary, Brazil, China and Singapore. More than 250 times. For more than 55,000 guests at once. While managing single event budgets up to four million dollars.
Our savvy hands-on experience has things covered for all of your ordering and planning of show-site services. For years, we've worked alongside the proud skilled members of the Teamsters (IBT), the Union of Operating Engineers (IUOE), International Brotherhood of Electrical Workers (IBEW) and the fearless stagehands and riggers of IATSE. The same with creative teams from Convention AV Services and major exhibit houses like Freeman, Kingsmen Creatives and GES.
The Creative Department? Yeah, we've got one of those
It took more than "One Small Step" to plan and host a private cocktail party with legendary Astronaut Neil Armstrong as the keynote speaker for 800 sales executives and guests in 22,000 sq. ft. of party space. It required extensive contract negotiations, production of a custom video introduction package and much more at Studio 54 in Las Vegas.
A new China sales office needed launched in Shanghai. I utilized 600+ media outlets for press exposure. My overall plan included a new Chinese portal for corporate's web site, an in-country marketing partnership to get appointments for our sales staff, and major trade show participation (with Chinese media exposure, signage and literature).
A new product launch was needed for a major national trade show. Orlando's Orange County Convention Center became home to the Florida State Citrus Queen handing out crates of fresh oranges, while guests enjoyed a relaxing custom Tiki Bar – amid a grove of live
orange trees. This 'Big Orange Rollout' on green AstroTurf was perfect to bring attention to several new models of big orange aerial lifts!
A custom-tailored "Invitation Only" product launch party was hosted at an upside-down science center. Welcoming our VIP guests were mimes, standing on their heads, and showing off an upside-down product - to tout the fact this new product was about to turn the industry 'upside-down!' The event featured live feeds pumping new product videos throughout the three-floor complex. The event gave senior staff the opportunity to really deliver a big bang for the buck!
Our Creative Exhibit and Hospitality Work has
Been Featured at These Industry Events
• Lancaster (PA) Chamber Business Expo
• National Plant Engineering & Maintenance Show
(National Association of Manufacturers)
• The NABshow
(National Association of Broadcasters)
• CONEXPO/CON-AGG
(Association of Equipment Manufacturers)
• PA Assoc. of School Business Officials Conference
• BAUMA Fair (world's largest trade exhibition)
(Messe Munchen GmbH)
• The Rental Show
(The American Rental Association)
• The Professional Golfers Association (PGA) Show
• Ground Support International Expo
• National Electrical Contractors Association Expo
• U.S. Department of Defense
(DoD acquisitions symposiums)
• International Construction & Utility Equip. Expo
• AirShow China (Ghangzhou)
• BAUMA China (Shanghai)
• Asia Construction Expo (Singapore)
• PA Association of Community Bankers
Annual Convention
... and other events both on-shore and off-shore
"I think you did a great job on the video. The story flow was well done and the essential elements of the strategic plan were
communicated well. As for me, I hope to keep my day job because a TV career looks doubtful." – President and CEO of JLG Industries,
a major U.S. equipment manufacturer
I've done outdoor advertising in markets such as Las Vegas, Anaheim, Munich and elsewhere - including close to home in Lancaster, PA. I don't just buy a billboard or sign. I check
traffic flows, vehicle counts, neighborhood demographics,
nighttime lighting – and even sun angles.
I also sleuth around and learn if your sign neighbors are reputable, because if not, your brand's reputation will diminish fast.
Integrate eye-catching outdoor ads into your overall
marketing strategy!
Sometimes duty calls overseas. It's not just a trade event, it's an opportunity to sell in new markets. Our efforts included signage and literature in local language, translation of technical information and a pre-event analysis of specifiers coming to the show.
On-shore and off-shore: custom fabrications, large complex exhibit stands, video walls, and staging and rigging. That's show business!
Want more visibility? Turn your trade show presence into 'The Greatest Show on Earth!'
The proven on-site expertise to transform this chaotic work area into an inviting booth relaxation space – just prior to show opening
Let The Willman Group serve as your project
liaison for other custom event work, creating a dramatic and show-stopping presence from booth sketches and conceptual renderings to strategic pre-show
planning and custom
booth construction!
In addition to video, we can create portable displays and custom backwalls and interactive touch-screen kiosks and displays.
Don't forget your wheeled vehicles –
They make great mobile billboards!
Events, video and outdoor: Where inspiration and creativity meet – at the corner of success!