Don't Forget the Video!
Lots and lots of video: whether for booths, stand-alone kiosks, email or digital marketing, or for your sales staff or product support.
Let The Willman Group serve as your project liaison for custom work, creating a dramatic and show-stopping presence – from booth sketches and conceptual renderings to on-stand video, and from strategic show planning to custom booth construction.
Event and Trade Show Strategy: Be Cost-Effective ... and Smart
Do you have a well-defined, pre-show strategy in place for the trade media, your leads, your visitors and sales staff?
If not, it needs to be a critical part of your show plan so your events budget becomes an investment – not an expense.
I've planned and managed events, exhibits, conferences and major product launches throughout the U.S. – at high-profile venues in Anaheim, Scottsdale, Tampa, Las Vegas, Chicago, Orlando and more. I've directed the multi-day freight, logistics and custom Installation & Dismantle (I&D) of exhibits up to 65,000 sq. ft (6,039 m2). In locations as diverse as Mexico, Germany,
Hungary, Brazil, Singapore and China. Hosting more than 55,000 guests. While managing event budgets up to four million dollars.
My savvy hands-on experience encompasses ordering and planning on-site show services and working side-by-side with the proud and skilled crafts trades represented by members of the Teamsters (IBT), Operating Engineers (IUOE), Electrical Workers (IBEW) and the fearless stagehands and riggers of IATSE.
The same goes for the creative teams of such major exhibit houses like Marketechs, Reiber-Friel, and my nationwide friends at GES.
Today, my partners and I can create portable displays, touch-screen custom interactive kiosks, backwalls and free-standing displays using everything from bamboo sticks to innovative, inexpensive, lightweight dye-sublimated graphics.
On-shore and off-shore: custom fabrications, large complex exhibit stands, video walls, and staging and rigging. That's show business
The proven on-site expertise to transform this chaotic work area into this inviting exhibit and relaxation space, just before show opening
Don't forget your wheeled vehicles –
They make great mobile billboards!
I've done outdoor advertising in many markets.
(Las Vegas, Anaheim, Munich, Lancaster PA and elsewhere). I don't just buy a billboard or sign,
I check traffic flows, vehicle counts, neighborhood
demographics, nighttime lighting and even sun
angles. I also sleuth around and learn if your sign
neighbors are reputable businesses, because if not,
your brand's reputation will diminish fast. Integrate
an eye-catching outdoor program into your overall
Sometimes duty calls overseas. It's not just a trade event, it's an opportunity to sell in new markets. Our efforts included signage and literature in local language, translation of technical information
and a pre-event analysis of specifiers coming to the show.
"I think you did a great job on the video. The story flow was well done and the essential elements of the strategic
plan were communicated well. As for me, I hope to keep my day job because a TV career looks doubtful."
– President and CEO,
A major U.S. manufacturer
We've about done it all: TV commercials, custom product videos,
strategic event planning, show fabrication, and more.
That's why we always love a new challenge!
It took more than "One small step" to plan and host a private cocktail party with legendary Astronaut Neil Armstrong as the keynote speaker for 800 sales executives and their guests in 22,000 sq. ft. of party space. It required extensive contract negotiations, production of a custom video introduction package
and much more at Studio 54 in Las Vegas.
A new China sales office needed launched in Shanghai. I utilized 600+ media outlets for press exposure. My overall plan included a new Chinese portal for corporate's web site, an in-country marketing partnership to get appointments for our sales staff, and major trade show participation (with Chinese media exposure, signage and literature).
A new product introduction was required for a major national trade show. Orlando's Orange County Convention Center became home to the Florida State Citrus Queen handing out crate-fulls of fresh oranges, while guests enjoyed a relaxing custom-built Tiki Bar – amid a grove of live orange trees. This 'Big Orange Rollout' on green AstroTurf was perfect to bring attention to several new models of big orange aerial lifts!
A custom-tailored "Invitation Only" product launch party was hosted at an upside-down science center. Welcoming our VIP guests were mimes, standing on their heads, and showing off an upside-down product - to tout the fact this new product was about to turn the industry 'upside-down!' The event featured live video feeds pumping new product promos throughout the three-floor complex. The event gave senior staff the opportunity to really deliver a big bang for the buck!
Chambersburg, PA 17202 USA
Our Creative Corporate Exhibit and Hospitality
Work has Been Featured at These Events
• National Plant Engineering & Maintenance Show
(National Association of Manufacturers)
• The NABshow
(National Association of Broadcasters)
(AEM - the Association of Equipment Manufacturers)
• PASBO Annual Conference
(Pennsylvania Association of School Business Officials)
• The BAUMA Fair (the world's largest trade exhibition)
(Messe Munchen GmbH)
• The Rental Show
(ARA - the American Rental Association)
• The Ground Support International Expo
• National Electrical Contractors Association Expo
• U.S. Department of Defense
(DoD acquisitions symposiums)
• The International Construction & Utility Equipment Expo
• AirShow China (Ghangzhou)
• BAUMA China (Shanghai)
• Asia Construction Expo (Singapore)
... and many other events off-shore and on-shore.