The creative direction was simple: Produce an eye-catching invitation for a group of attendees at the International Reading Assocation conference in San Antonio.
Combine a southwestern influence that can attract show attendees focused on elementary textbooks. Host an after-show reception at a popular locale along a scenic tourist venue. Make personal contacts, and book – so to speak – some sales.
Take them out to the ballgame, a national car race, or even the PGA
Give Your Customers a Day Full of Lasting Memories!
Imagine hosting a hospitality tent with refreshing adult beverages,
a little baked crabmeat crostini, perhaps some Asian teriyaki chicken sate' ... all focused around a golf, racing or sporting event.
How about we plan a day where we strap some folks into a stock-car
and give them a real thrill with our friends at the Richard Petty Driving Experience?
I've done that and more – hosting corporate pavilion hospitality and receptions at NASCAR, AHL and NFL venues in Las Vegas, Washington, Hershey, New Orleans and Charlotte. I've also worked alongside PGA golf professionals to interact with customers and guests during what I call
'clinics and cocktails.'
Every time, no matter the sport, visitors talked about their unique experience for months and years to come.
Grabbing Eyeballs and TV Time
How about that deep desire for some big-time logo placement that also grabs you some great TV exposure?
Whether golf, racing, football, hunting or something else, make sports marketing and hospitality your winning edge with The Willman Group.
Have an interest in a race team and need logo'd gear, race car or team branding designs, apparel, or promotional team items?
We're all about that too – just call us!
Discussing politics with Bush #43 senior advisor Karl Rove
If you want to really WOW your group, ask me about talent search. I have contacts regionally and also nationally. Over the years I've handled contracts and booked on-site appearances for bands, stilt-walkers, presidential lookalikes, barbershop quartets, and even a famous astronaut who
walked on the Moon.
I shop cost, read the contract riders – and yes, I've handled the "No green M&Ms!" issues before.
Corporate hospitality, public relations and customer events
Dealing With the Media: It's Far Far Better to Deal, Than to Duel
Sometimes you just can't beat the old reliable press release as a means of sending out your valuable news.
Whether print or electronic, the critical test is HOW you send it, and WHO gets it. If your delivery system is unreliable and your
point-of-contact is a new intern finding their way around the office, then good luck!
I earned my early stripes by way of 'baptism-and-fire' in a fast-paced newsroom, working as the youngest-ever Newspaper Editor
within the Ogden News Group. Today I understand how news moves from a company desk to an editor and then to publication.
And I know why some content makes it into print – and why much of it doesn't.
To help spread your news, The Willman Group uses a leading e-distribution media service with phenomenal success. And I keep in touch with 30 years worth of personal contacts in the media – "moles" in their organizations – who personally trust myself and my associates, and know who we are.
For that more weighty information, I have a great relationship with a national publicist, who also does professional media training for corporate CEOs and executives.
I also offer services for simple and complex booklets, pamphlets and other handouts for business and community relations projects.
Plus, I partner with several high-quality printers in the region and can get you the very best costs and delivery times.
The late Neil Armstrong (right)
was a keynote speaker for a
crowd of 900 in Las Vegas, NV
Good PR delivers real value but it can also often refresh and reinvigorate your own team. Instead of thanking just customers, do the same for your group to get them to step up to meet new challenges and new opportunities.
I've done racing schools, desert jeep rides, bus tours and hosted unique company team-building events in casinos, museums, and more.
All customized to meet the needs of both budget and impact.
Grow your employee's involvement and interest in your business and give them
a fun event they will talk about for years to come!
It was like a task from Mission Impossible: Gov. Martin O'Malley of Maryland wants to fly in on a commercial flight for a local visit and ribbon-cutting ceremony. My task was to coordinate that day's activity with the Governor's Press Office, local county government officials, airport security and operations staff and airline team members from the Strategic Operations Center down to local station personnel.
It went off without a hitch, and the Governor flew in also accompanied by officials from the county chamber of commerce – who benefited from some exclusive one-on-one time with him, while in the air!
This a great example of turnkey customer hospitality from start to finish:
Work with a prestigious private country club on a full day event starting weeks prior – custom invitations, select wines and memorable menu selections. Scout, schedule and manage the after-dinner entertainment and prize awards for a group of Fortune 500 management attendees.
Organize a group clinic with the PGA club Pro, create custom cart signs and gift bags, manage course refreshments, and do dozens of complimentary foursome photos. Ceate an unforgettable round of golf on a fantastic course.
We'd love to make an appreciation outing like this the perfect event for your
Chambersburg, PA 17202 USA
You need to plan for a 300-room housing block for a huge international trade show, knowing that many of your attendees are coming from outside the U.S.
Want to make them feel welcome?
Create a custom booklet detailing popular sights, restaurants, golf courses
and spas in the area; include medical and transportation information as well.
A unique touch like this gets you the kind of Kudos that are usually reserved
just for the local Chamber of Commerce!